MauriceReeves.com

I'm the A-number-1 target for Madison Ave. when it comes to advertising. A good ad can bring a tear to my eye quicker than anything else. Maybe it's just because I'm a daddy now, but the AT&T commercial with the father on the business trip, staying in the tiny little hotel, going through all of the insanity of the airport, and finally sitting alone at the airport waiting for his delayed plane to take him presumably home, and magically his daughter is sitting next to him in the airport, and all of the stress of the trip is gone. All of his sadness and lonliness has vanished.

"Hi sweetheart!"
"Hi daddy!"
"What did you do today"
"I played soccer"

For me, when I get home from work, and McKenna runs to the door smiling and shouting "dadadadadadada" there is no greater feeling in the world.

I know what that father's alienation feels like, even if it is only a commercial, and I know how much 5 minutes with your children can change everything in your day. It's still not going to make up for my frustrations with AT&T (I'm already a customer, or tell people they need to switch), but I like their ads.

So, onto a similar note, I really like the new Pepsi ads.

Specifically, the Wiener World ad. Right in line with alienation and lonliness, I see the young girl dressed as a giant wiener trying to hand out fliers for her summer job and people ignore her, mock her, and laugh at her. She's heart-broken until a boy on the next street dressed as a giant Pepsi sees the beautiful girl inside inside that harmony and joy is restored.

Again, it tugs at my heart.

Alright, I'm a big softie. Sue me.