The movie industry has announced that their own inability to make a decent movie is not to blame for declining movie revenues at the theatres. It's the fault of people with cellphones texting their friends telling them the movie sucks!
This is like blaming the butler because he brought you out a shitty meal instead of the cook in the kitchen.
Honestly, if the movie industry was not intent on trying to make us suffer through such shlock like 'Gigli', 'T3', 'The Hulk', '2 Fast 2 Furious', and 'Freaky Friday' and actually gave us something worth watching, their revenues would increase.
That would seem to be common sense, but when have you heard about the MPAA acting with common sense lately?
What scares me even worse is that this will add weight to the people saying that they should ban all cellphones from theatres, and put shielding in the walls of theatres to block cellphone signals. I'm not saying I like to gab in the theatre while a movie is playing, but as a parent, I'd like to be able to get a phone call from the babysitter if something happens.
Honestly, if free speech and word of mouth are such a detriment to your sales because people hear how badly your product sucks then MAKE A BETTER PRODUCT!
Honestly, can you imagine if Ford went around in the early 80's and said "If people would stop telling each other that their Pinto's exploded when tapped from behind, we wouldn't have any trouble selling them!"

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