Claria has been saying for months now that they are no longer going to peddle in adware or spyware but instead are moving to something called "behavioral marketing" and "personalization", which is a process whereby someone can personalize their ad viewing experience online based on the sites they visit, the news they read, etc.
It's a similar idea to the Google AdWords, but without the wholesome promise Google makes to not destroy your computer in the process.
In fact, Claria has made changes in it's management recently to reflect their new purpose.
I somehow still don't buy it. I applaud them for ending their "partnership" with Kazaa, but it only made sense, as Claria being partnered with Kazaa made both of them seem more unseemly, like a snake and a rat working together to spread fear and pestilence. One's bad enough, but when you see the rat riding on top of the snake, you feel a whole different kind of fear.
Anyway, only time will tell.
Of course, the bad thing about Claria leaving the adware business (sounds strange to say that, doesn't it?) is that it opens the door for even more unsavory shitheads to take their place.
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